“The Dip”
My colleague, Megan Lane, is obsessed with business writer Seth Godin. Or, as we say at the office, she’s “ob-sethed.” Recently, she turned me on to one of Godin’s books, “The Dip.” After reading this short but powerful tome, I’m beginning to understand why Megan is so enamored of Godin’s brain (not a bad name…
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