At a book fair signing yesterday, a man I thought was a potential buyer told me, “I only read nonfiction.” He said it with an air of disdain and something approaching a sneer. As if made-up stories were beneath him. I’ve heard this before and I still don’t get it. Nonfiction, of course, can be…

That’s where the magic happens.

I started writing Las Vegas novels about 20 years ago. Four books later, I’ve spent thousands on marketing, PR, advertising and other types of promotions. Other authors I know have spent ten times that. Here’s what I’ve learned: If your only metric is how many books you sell, you’re bound to be disappointed. At about…

Over the course of my writing career, I’ve conducted dozens, if not hundreds, of author presentations, workshops, seminars, Q & A’s, panel discussions and many more public appearances. Selling books is largely a grass roots business and they certainly don’t sell themselves. Plus, I flat out enjoy talking about writing. Invariably, when it comes time…